Sock Hop

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Photography: 

Nick Romanenko

When Michael Dweck realized he was spending too much time and money restocking his depleted underwear drawer (at the urging of wife Laura), he figured there had to be a better way. It turns out, there is: Basic/Outfitters, the couple’s online business, which sells inexpensive packages of socks, underwear, undershirts, and sweatpants. The couple’s idea, launched in late 2015, garnered a Forbes 30 Under 30 designation and passed muster with ABC’s Shark Tank. “This may not be a high-tech venture,” says Dweck RC’09, “but we are changing the way people shop online.” For more information, visit basicoutfitters.com.