Getting the essentials at Basic/Outfitters.
When Michael Dweck realized he was spending too much time and money restocking his depleted underwear drawer (at the urging of wife Laura), he figured there had to be a better way. It turns out, there is: Basic/Outfitters, the couple’s online business, which sells inexpensive packages of socks, underwear, undershirts, and sweatpants. The couple’s idea, launched in late 2015, garnered a Forbes 30 Under 30 designation and passed muster with ABC’s Shark Tank. “This may not be a high-tech venture,” says Dweck RC’09, “but we are changing the way people shop online.” For more information, visit basicoutfitters.com.
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